Braemac, a global semiconductor distributor has announced a partnership with MediaTek to expand the distribution of MediaTek’s Genio and IoT development platforms in Australia and New Zealand. This move is planned to meet the growing demand for smart and IoT-enabled devices in the region. The collaboration brings together Braemac’s strong market presence and MediaTek’s advanced chip technologies to deliver high-performance, power-efficient solutions to local businesses.
Braemac President Jonathan Mitchell stated that the new agreement will offer customers access to MediaTek’s Genio IoT system-on-chip and smart modules that are built for efficiency and reliability. He noted that MediaTek’s market-leading cellular and connectivity technologies will provide businesses in Australia and New Zealand with a competitive advantage in their product development. Mitchell added that the partnership will enable customers to benefit from a combination of innovative technology and excellent customer care.
MediaTek Vice President Miles Sun praised Braemac for its deep customer engagement and technical expertise in the region. He explained that Braemac is well known for its value-added distribution and system integration capabilities which have earned it a trusted reputation among its clients. Sun further stated that MediaTek is committed to working closely with Braemac to drive IoT adoption across multiple industries by offering reliable and cost-effective solutions that address modern business challenges.
With over 35 years of experience in the electronics industry, Braemac is recognized for its innovative products and strong supply chain solutions. Acquired by TTI Incorporation in 2023, the company operates across Australia, US, Europe, New Zealand and Asia. Through this strategic partnership, Braemac and MediaTek aim to strengthen their positions in the IoT market by addressing industry demands for performance, power efficiency, security and connectivity.
