Tata Consultancy Services (TCS) and Salesforce have announced a strategic collaboration to drive digital transformation in the manufacturing and semiconductor industries. The partnership combines extensive industry expertise of TCS with Salesforce’s leading customer relationship management capabilities. By leveraging artificial intelligence, cloud technology and advanced analytics, the collaboration aims to unlock data-driven insights for smarter selling and enhanced service delivery across both sectors. The initiative is expected to drive significant business growth.
One key initiative is the Semiconductor Sales Accelerator. With over two decades of semiconductor expertise, TCS brings deep knowledge in research, architecture, design, manufacturing, assembly and advanced packaging. This accelerator addresses the challenge of navigating vast and complex technical data. It provides sales teams with accurate, real-time information and AI-powered insights, reducing cycle times and supporting informed decision-making. TCS Crystallus on Salesforce enhances the ability to deliver precise technical details to customers.
Another initiative, Seller for the Future empowers sales teams with a comprehensive view of customer data. It delivers near real-time insights, predictive analytics and personalized recommendations through the Salesforce platform. In addition, the Digital Field Service solution equips technicians with real-time information, predictive maintenance alerts and optimized scheduling. These tools aim to reduce downtime, enhance service quality and improve overall operational efficiency for both sales and field operations.
Executives from both companies expressed confidence in the collaboration. Indira Gillingham of Salesforce highlighted the benefits of integrating TCS Crystallus™ with Salesforce Data Cloud for advanced vector database solutions. Prashant Shirgur and Amit Bajaj emphasized the importance of real-time insights in today’s competitive market. With a strong presence in North America, TCS supports over 46000 associates and operates 32 locations, reinforcing its role as a trusted partner for digital transformation in key industries. This strategic collaboration marks a significant step for industry progress.
